THE BRIEF

Drive publicity around Bond’s 60th Anniversary for Omega – achieving national press coverage in luxury fashion and lifestyle titles including Vogue, Tatler, GQ and Esquire, through an event so distinctive that it would be covered on its own editorial terms, not as a brand event.

THE INSIGHT

Bond is full of iconography, from the Aston Martin to the Martini. By celebrating the history of that iconography we can centre Omega in that history.

THE EXPERIENCE  

Mission kits delivered before the event. Arrival on the red carpet into the ‘gun barrel’ for a hero photo moment. Q Branch complete with Aston Martin DB5 stunt car and Omega watch technology showcase. A Spectre ambush hurried guests into a casino with live music and blackjack. Once the Spectre plot was foiled: a live conversation with Daniel Craig and the Omega CEO, followed by a three-course dinner with Bond characters interacting throughout.