A fashion showcase from Agence Grateau
AT A GLANCE
300 Attendees
93% Positive guest rating
THE BRIEF
O2 Priority wanted to deepen brand affinity with its members through an immersive priority screening of Emily in Paris Season 4 – continuing to establish Priority as the brand that delivers genuinely exceptional cultural access.
THE INSIGHT
Rather than building a generic ‘themed event’, we used the show’s own internal logic: Agence Grateau, Emily’s employer, is a fashion PR agency. A fashion PR agency launches things.
THE BIG IDEA
Guests were invited to La Nuit du Foulard, a fictional scarf brand launch hosted by Agence Grateau.
THE EXPERIENCE
Three immersive hosts, each embodying a distinct off-screen member of Agence Grateau, guided guests through every moment of the evening. A string quartet set the scene with music straight from a sultry Parisian café, while guests were drawn into the charm, gossip and couture chaos of a fictional fashion PR scarf launch.
For the after party, guests were invited to become the new face of La Nuit du Foulard, guests stepped onto a live catwalk show hosted by Agence Grateau themselves.
