Bringing twixmas magic to O2 Priority
THE BRIEF
To create an entertaining, family orientated experience in the O2 Blueroom for Priority Members visiting The O2 to see Disney on Ice: Road Trip Adventures.
THE INSIGHT
The window between Christmas and New Year is unique and strange, an opportunity for us to create magic.
THE BIG IDEA
An enchanted Magical Hideaway where Wishes gather between Christmas and New Year.
THE EXPERIENCE
The O2 Blueroom became the Magical Hideaway: an enchanted world that exists only once a year, in the in-between days of Twixmas. Families were welcomed by a team of Wish Makers and Wish Granters and invited to make a choice, make a wish, or make one come true.
Children crafted their own Wish Wands and hung their wishes on the Twixmas Tree, while roaming glowing jugglers, a live vocalist and pianist, and immersive characters kept the world alive. A place with its own rules, its own logic, and just enough magic dust to make it feel real.
