THE BRIEF

O2 and Lady Gaga were bringing the Mayhem tour to The O2. O2 Priority wanted to give customers something no ticket could buy: an exclusive immersive experience that deepened their connection with Gaga’s creative world. The goal: ‘I can’t believe we got that experience, just for being on O2.’

THE INSIGHT

Lady Gaga’s Little Monsters are an active fanbase who create their own costumes and art. Expression is at the core of Gaga. Through immersive entertainment we bring Mayhem to life.

THE EXPERIENCE  

Guests entered an O2 Blueroom transformed into the visual world of Gaga’s Mayhem album. Portraits of her Tarot iconography adorned the walls, vines crept through the space, and moonlight spilled from the screens.

Zombie Boy hosts greeted guests on arrival, inviting them to spin the Wheel of Mayhem: a high-energy photo moment where fans let fate decide their destiny for the night.

Roaming Tarot readers moved through the crowd offering personalised readings to guests and groups alike. The England Women’s Rugby Team were among those in attendance, each receiving their own reading.

At the bars, a bespoke Mayhem Menu served Gaga-inspired cocktails beneath a backdrop of webs, birdcages and unsettling porcelain dolls.
DJ Callie Crighton performed a full Gaga set, building the room to fever pitch ahead of the show. Then, in the moments before Gaga took the stage, a showstopping drag performance brought the night to a crescendo: death drops, lip-syncs and pure theatrical chaos, including a turn from Drag Race UK’s very own Bones..